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We are all born with our own unique personality traits. Our personalities determine whether we are jovial, shy, formal or carefree, passive or assertive, on time or always running late. Our personalities actually cause us to act and react the way we do. For thousands of years it has been believed that there are four basic personality types.

Various authors have written books on color and personality. My favorite book is The Color Code by Taylor Hartman, Ph.D. He groups everyone into four groups, red, white, blue and yellow. Each color represents a collection of traits, strengths and limitations. The color symbolism also illustrates how relationships and various personalities impact how we connect with others. This can be extremely helpful in prospecting and building a networking business.

These four personality types that are identified by the four colors are found in every culture in the world. They identify strengths and weaknesses, actions and reactions. Even though there are variations and exceptions because of cultural biases and other environmental influences, we each have our own dominant personality color.

By knowing our personality color, we will better understand ourselves as well as others and learn to deal with challenges in everyday life. When working with other people, as we become skilled in determining their color personality we will be better equipped to negotiate with them. In order to determine your personality code, go to www.thecolorcode.com and take the free color code test.

Once you determine your color you will feel like you have a new identity and that you belong in an elite group of people. It is important that you realize that this color profile is a guide, and it is not engraved in stone. You will probably find that you are a mixture of two colors, with one being more dominate. Everyone is predominately one color or one personality type, and you are driven by that basic personality.

Let’s take a look at the traits of the four color personalities.

REDS: Reds are hungry for power. Reds want to be productive. Reds want to look good to others. Reds should not be taken too seriously. Reds seek leadership opportunities.

BLUES: Blues are motivated by altruism. Blues seek intimacy. Blues crave being understood. Blues need to be remembered and appreciated. Blues are directed by a strong moral conscience.

WHITES: Whites are motivated by peace. Whites need kindness. Whites prefer quiet strength. Whites like to keep a low profile. Whites are independent. Whites are motivated by other people’s desires.

YELLOWS: Yellows value play. Yellows welcome praise. Yellows need emotional connections. Yellows want to be popular. Yellows like action.

In putting your personality in perspective, the personality plays the central role of the three critical elements. You can never abandon your innate core personality. Character will breathe substance into your personality. Finally, passion breathes life into your personality and your character.

Watch for future articles about each color and how that personality can fit into your network.

Writer: Nancy M. Ross

http://www.rosslighthouse.com
http://www.rosstoday.com

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